![]() It’s also bringing in Cisco Umbrella and Duo on the security side and the robust Webex platform collaboration in to arm SMBs for hybrid work, Sage said. It’s really driving growth for our partners to support these customers,” Sage said.Ĭisco is leading with the Meraki portfolio in the SMB space because of its simplified cloud-based networking experience and now, the Meraki dashboard’s ability to manage more of Cisco’s networking products, like its Catalyst line. “These customers are stampeding to the cloud they’re embracing things they couldn’t do before. “And interestingly enough,, this is 100 percent partners,” he added.Īndrew Sage, Cisco’s vice president of global distribution sales, called Cisco’s SMB segment “hot.” “We’re very strong, thanks to our partners, in the enterprise space and even in the public sector, but when we go down into the SMB space, this is an area where we only have a small market share.”īut Tuszik said this small but mighty segment is not only growing but outperforming right now. “The SMB market is by far the biggest opportunity to grow or even double its market share,” Tuszik said. It’s proving that Cisco, with its partners, are starting to tap into this blossoming market, but they are just scratching the surface, Cisco Channel Chief Oliver Tuszik told CRN. SMB was the fastest-growing segment for Cisco during 2022 with 28.5 percent growth in bookings for the fiscal year that ended in July. ![]() Cisco’s SMB focus of today isn’t the small business play the company’s touted in the past, partners and executives told CRN at Cisco Partner Summit 2022.
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