![]() Rip Curl received the 2015 SIMA awards for Women's Marketing Campaign of the Year ("My Bikini"), Wetsuit Brand of the Year (Flash Bomb Zip Free), Accessory Product of the Year (SearchGPS Watch), Women's Swim Brand of the Year and Men's Boardshort of the Year (Mirage MF Driven). Rip Curl's marketing campaign "My Bikini" took home the SIMA Award for "Women's Campaign of the Year" in 2013, 2014, 2015, 20. The Rip Curl Group took home six wins at the 2017 SBIA Awards in Australia. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 20. Rip Curl is known for manufacturing technical products and innovation in the surf industry. Surf films by legendary filmmaker Sonny Miller were created as part of the Search campaign: The Search (1992), The Search II (1993), Beyond the Boundaries: The Search III (1994), Feral Kingdom (1995), Tripping the Planet (1996) and Searching for Tom Curren (1996), which was awarded Video of the Year by Surfer magazine in 1997. Rip Curl is responsible for a campaign called The Search. ![]() Rip Curl surfboard with thruster fins featuring branding for "The Search", Merewether Beach, NSW, March 2007 On 16 August 2021, Rip Curl appointed Brooke Farris as the Chief Executive Officer. In October 2019, it was announced that Rip Curl plans to merge with outdoor specialist company Kathmandu. In mid-2012, Singer and Warbrick engaged the services of Bank of America Merrill Lynch to sell the brand, but the plan was abandoned in March 2013. It is pegged as both a business primer and an adventure story. The Rip Curl Story celebrates 50 years of surfing and the wanderlust of the Rip Curl founders Doug 'Claw' Warbrick and Brian Singer. In 2019 Tim Baker authored, The Rip Curl Story, a book documenting the company's history. Alan Green (co-founder of Quiksilver) was a Rip Curl employee in 1969 and developed the first Quiksilver boardshorts at the Rip Curl Factory in April 1970. In 1970, they decided to begin production of wetsuits, with an emphasis on transforming diving technology into a wetsuit suitable for surfing. The company was founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Victoria, Australia, and initially produced surfboards. "Except ripping was groovy surfing the curl was groovy we wanted to be groovy – so that was it." The name "Rip Curl" was taken from a vee-bottom surfboard that co-founder Warbrick bought in 1968, upon which he'd written "Rip Curl Hot Dog." The words didn't mean anything, he later admitted. Some events in these other disciplines include the Rip Curl SurfSkate Festival, Rip Curl Wake, Skate and Music Festival, Rip Curl City Slam (skateboarding) and the Rip Curl World Heli Challenge (freestyle skiing and snowboarding). Rip Curl is now present in several areas of board sports, including skateboarding / surfskating, freestyle skiing, snowboarding and wakeboarding. ![]() As of October 2019, Michael Daly is the chief executive officer (CEO) of Rip Curl Group. Globally, Rip Curl is considered a successful member of the "Big Three", of the surf industry alongside Quiksilver and Billabong. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa. Notes: The current error page you are seeing can be replaced by a custom error page by modifying the "defaultRedirect" attribute of the application's configuration tag to point to a custom error page URL.Rip Curl is a designer, manufacturer, and retailer of surfing sportswear (also known as boardwear) and accompanying products, and a major athletic sponsor. This tag should then have its "mode" attribute set to "Off". It could, however, be viewed by browsers running on the local server machine.ĭetails: To enable the details of this specific error message to be viewable on remote machines, please create a tag within a "web.config" configuration file located in the root directory of the current web application. The current custom error settings for this application prevent the details of the application error from being viewed remotely (for security reasons). Runtime Error Description: An application error occurred on the server. Runtime Error Server Error in '/' Application.
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